DEVELOP YOUR ULTIMATE Lead Generation and MARKETING SYSTEM

Is This You?

If you feel that you are doing sporadic activities for lead generation, and just don't have the accountability, clarity, know-how and confidence to build a consistent system to increase your revenues, then this is the program for you!

"Cidnee has made a significant impact on how I market and through her advice and the steps we took this year we grew our business by 165%"

Janet Salopek, Salopek Consulting Ltd.

6 Month Group Catalyst Program

"It's like having your own part time Director of Marketing for 6 months at a tiny fraction of the salary!"

Dates: Coming Soon

Time: Cooming Soon

Where: From the comfort of your own office. These sessions take place via conference call. All call in details will be shared upon registration.

Price: $499 CDN/month over 6 months

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“I now feel much more organized and have a much better

understanding of useful marketing concepts, not to mention my

business is all of a sudden taking off from Google searches!“

Colette Baser, boomerang workplace wellness

How it Works

10 - 90 minute webinars with a Master Duct Tape Marketing Consultant

The group meets via teleconference approx. twice a month over six months with Cidnee, a Master Duct Tape Marketing Consultant, to review new concepts, to ask questions and to get valuable feedback from Cidnee and the group.

Each session includes an action assignment. Prior to each session all group members are asked to submit their assignment to be distributed to and commented on by each group member and your consultant.

The Ultimate Marketing System Program and Marketing Plan Pro

Includes CD’s and information.

Exercises and examples to help customize the marketing system components to their business

Leading marketing plan software so that you can capture all you’re components into a valuable and living document.

Online Forum to connect with other participants

The online forum allows you to also get feedback and great ideas from other members of the group. Often participants discover ways to even work with the other participants as part of their referral system. It’s the ultimate form of networking!

What You Will Accomplish from the program

get to intimately understand the buying patterns of your profitable client
position yourself competitively in the marketplace
create new, powerful marketing copy and material
learn creative & cost-effective advertising & promotional techniques
learn to harness the Internet and use social media effectively
gain the attention of the media
strengthen you brand and
create that word of mouth buzz about your biz

And most importantly, you will build with the assistance of your Duct Tape Marketing Coach, a powerful lead generation system tailored to your business.

“Cidnee will help your company go from surviving to thriving.

My favorite thing was all the information Cidnee shared that

wasn't covered in the manuals, rather based more on her

experiences in business.“

Jacqulynn Mulyk, Burst and Bloom Studio Gallery

Key Benefits

Expertise - Guidance and feedback by a highly experienced marketing consultant that has worked with thousands of small businesses.

Accountability - Assigned tasks after each session will keep your feet to the fire and all but guarantee that you will actually develop the critical tools necessary for your success.

Feedback - The powerful group structure and online forum allows you to get and give feedback from a marketing consultant and the other businesses in your group. This feedback and motivation from other participants is one of the more powerful aspects of this offering.

The Control, Confidence and Clarity you are seeking in your marketing activities. Knowledge is power. The information we share and the process we will take you through, will show you cost-effective and practical ways to generate more leads for your business.

Program Outline

September 20th – Session 1: Strategy Foundation

Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. We’ll start by asking you to analyze and benchmark your current client base with an eye on identifying your Ideal Client.

October 4th – Session 2: Strategy Foundation 2

One of the most important marketing strategies the small business must master is the art of differentiation. Find out what sets you apart from your competition, one that matters to your ideal clients. In this session we will help you fashion, commit to and develop a plan to communicate your marketing strategy, both in words and other identity elements.

October 18th – Session 3: The Marketing Hourglass

The central element of the Duct Tape Marketing System is something we call The Marketing Hourglass. The hourglass shape emphasizes the importance of creating a total customer experience as opposed to simply going out and generating leads. The steps in the Hourglass – know, like, trust, try, buy, repeat and refer will be linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the Hourglass.

November 1st – Session 4: Content Building Plan

Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.

November 15th – Session 5: Total Web Presence

It is no longer enough to consider a Web site your sole online marketing tool. In this session we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant.

November 29th – Session 6: Winning Search and Local Online

December 13th – Session 7: Lead Generation 1 – Advertising

Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budget it plays a key role in our system. In this session you’ll learn how to integrate your advertising spend with your content strategy to get the greatest return on investment

January 10th – Session 8: Lead Generation 2 – Public Relations & Referrals

In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. These two powerhouses, when used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy.

January 24th – Session 9: Lead Conversion & Selling

Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects will be sold in some cases before your first meeting. In this session we’ll show you the steps involved in turning an educated prospect into a paying customer.

February 7st – Session 10: Putting it All Together

For our final wrap-up session, we’ll cover a lot of ground to make sure you move on with a firm foundation and plan of action to make everything we’ve covered in the Catalyst Program come to life in your business over the next few months. We’ll show you how to create a marketing calendar to map out your plan of attack.

Investment: 6 monthly payments of $499 CDN

Register Now