Build Your Social Media Marketing Strategy

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Is This You?

You are tired of theory and ready for someone to show you how exactly Social Media can be effective for your business.

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the creation of your social media system.

Social Media Program

This course is not an exercise in theory, it’s a plan of action created by one of the leading small business social media marketing practitioners in North America. The end result of this course is that you are able to effectively and efficiently integrate social media into your overall marketing plans.

When: Coming Soon.

             Can't make a date, don't worry all calls will be recorded!

Time: 8:30 am - 10:00 am Mountain Time

Where: These sessions take place via conference call. All call in details will be shared upon registration.

How Much: $495 CDN

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How it Works

6 - 60 minute webinars with a Master Duct Tape Marketing Consultant

The group meets via teleconference once a week for 4 weeks with Cidnee, a Master Duct Tape Marketing Consultant, to review new concepts, to ask questions and to get valuable feedback from Cidnee and the group.

Each session includes an action assignment. Prior to each session all group members are asked to submit their assignment to be distributed to and commented on by each group member and your consultant.

Access for 6 months to our online course – Social Media Pro

Participants receive access as to a complete online Social Media Program. Packed with information and tutorials to allow you to build all the elements of your Social Media system at your own pace. You can even go back in months after the course to fine tune and refresh yourself with key concepts.

Each session online includes a video presentation, a PDF presentation and video transcripts,  action steps, resources for each step, and supplemental videos to guide you through the action steps

Online Forum to connect with other participants

The online forum allows you to also get feedback and great ideas from other members of the group. Often participants discover ways to even work with the other participants as part of their referral system. It’s the ultimate form of networking!

An Additional Q & A session

Once you have had a chance to complete all your assignments and start implementing your system, you will find you have some additional questions you would like to ask your consultant and your group. This additional session will allow you to get that last minute support when it makes the most senses (4 weeks after the course).

Week by Week Sessions

Session One – Creating a Social Media Strategy

Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

• Video: Session 1 Lesson
• Video: Basics of Twitter Search
• Video: Google News and Alerts
• Video: Using Google Reader to Listen

Session Two – Optimizing Brand Assets

Social media sites afford a great opportunity to create outposts for your content. In this session we will look at the best ways to create and optimize profiles and other social media real estate.

• Video: Session 2 Lesson
• Video: The Google Personal Profile
• Video: Creating Local Search Profiles
• Video: Basic Facebook Set-up
• Video: Embedding YouTube Videos
• Video: Optimizing Your LinkedIn Profile
• Video: Optimizing Brand Assets
• Video: The Basics of Podcasting

Session Three – Blogging for Business

Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

• Video: Session 3 Lesson
• Video: WordPress Settings
• Video: Installing WordPress
• Video: Blog Posts
• Video: WordPress Pages
• Video: WordPress Widgets
• Video: WordPress Plugins
• Video: WordPress Themes

Session Four – Social Networking and Networks

Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn.

• Video: Session 4 Lesson, part 1
• Video: Session 4 Lesson, part 2
• Video: Twitter Search
• Video: Twellow
• Video: Tweetdeck
• Video: Facebook Fan Page
• Video: Facebook FBML
•  Video: LinkedIn Profile Organizer

Session Five – Managing the Beast

The burden of attempting to keep up with the set of actions required to fully participate in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

• Video: Session 5 Lesson
• Audio: Getting Things Done
• Video: Twitter Feed
• My Social Media System
• Video: Netvibes Dashboard
• Video: Facebook Fan Box

Final Call will be to review your social media system and create an action plan going forward.

Investment: $495 CDN

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Along with the weekly scheduled calls, there will be 1 special Q & A call at the end that will allow you to review any aspect of your completed referral system.

Key Benefits

Expertise - Guidance and feedback by a highly experienced marketing consultant that has worked with thousands of small businesses.

Accountability - Assigned tasks after each session will keep your feet to the fire and all but guarantee that you will actually develop the critical tools necessary for your success.

Feedback - The powerful group structure and online forum allows you to get and give feedback from a marketing consultant and the other businesses in your group. This feedback and motivation from other participants is one of the more powerful aspects of this offering.

The Control, Confidence and Clarity you are seeking in getting more referrals. Knowledge is power. The information we share and the process we will take you through, will make asking for referrals a natural part of doing business. 

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