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Strategies for Success

DEVELOP YOUR ULTIMATE LEad Generation and MARKETING SYSTEM

"It's about TIME something was developed for me!"

If you feel that you are doing sporadic activities for lead generation, and just don't have the clarity, know-how or confidence to build a consistent system to increase your revenues, then this is the program for you!

Over 5 months (10 group sessions) you will:

  • get to intimately understand the buying patterns of your profitable client

  • position yourself competitively in the marketplace

  • create new, powerful marketing copy and material
  • learn creative & cost-effective advertising & promotional techniques

  • learn to harness the Internet and use social media effectively

  • gain the attention of the media

  • strengthen you brand and

  • create that word of mouth buzz about your biz

And most importantly, you will build with the assistance of your Duct Tape Marketing Coach, a powerful lead generation system tailored to your business.

Included is:

  • 10 group sessions of 1.5 hours run by your Duct Tape Marketing Coach- Cidnee Stephen

  • The Duct Tape Marketing Ultimate Marketing System Binder & Audio CD's (value $399 US)

  • Marketing Plan Pro - powered by Duct Tape Marketing (value $179.95 US)

  • The valuable feedback of other like-minded professionals and business owners

Where: Strategies for Success Boardroom or via Conference Call

When: Wednesdays, starting January 13, 2010 (see schedule below for actual dates) All calls are recorded for you to access at a later time, if you miss a meeting.

Time: 9:00 am - 10:30 pm Mountain Time

Investment: $2995 + gst  or 5 monthly payments of $599 + gst

Early Bird Offer

Book by December 22nd and save $500 (or $100 per month)

January 13 - Meeting 1 - Discover Your Ideal Target Market
Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. Defining your ideal client and uncover their buying patterns and hot buttons when it comes to your products and services.

January 27 - Meeting 2 - Creating a Unique Core Message
Most prospects view one business like another. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Find what sets you apart from your competition, one that matters to your ideal clients.

February 10 - Meeting 3 - Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to your success is the experience that your clients and prospects have with your company. A great deal of this experience can be found in the image that your company projects. This image and how you present your products and services can be the key to delivering your core unique difference and making you the obvious choice in your industry.

February 24 -Meeting 4 - A Marketing Kit That Speaks To Each Prospect
Your Marketing Copy is King. Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. An inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually.

March 10 - Meetng 5 - A Marketing Kit That Speaks To Each Prospect - continued
Your Marketing Copy is King. Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. An inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually.

March 24- Meeting 6 - Advertising: Creating a plan for guaranteed results
Most small business pour what little money they have into advertising. It's not that advertising doesn't work; it's that they don't understand the right vehicles or strategies to put it to work. Discover cost effective avenues and ways to get your advertising to produce stunning amounts of high quality, qualified leads.

April 7 - Meeting 7 - Referral Marketing: Generating a flood of new business without spending a dime
For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referrals in a systematic way and discover some great promotions used by real-world referral generating small businesses.

April 21 - Meeting 8 - Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.

May 5 - Meeting 9 - Building online traffic and repeat visitors to your site
A web site should be so much more than a static brochure. Extend your web site and online presence to generate leads 24/7 and increase your exposure tenfold.

May 19 - Meeting 10 - Building Your Marketing Accountability Plan
Marketing is an ongoing discipline. Learn how to stay on top of your marketing "to-do's" and
to continuously review, revise, re-implement.

Investment: 5 monthly payments of $599 CDN + gst  or $499 CDN + gst if you book by December 22nd, 2009

Register Now

 
 
Strategies for Success